He's made up and he's made Progress.
Now Robbie Williams is making clothes.
In this exclusive short film, the Take That star and Stoke-on-Trent native explains the inspiration behind his new label Farrell.
Named after his real-man-about-town grandfather Jack Farrell and bearing the motto "Wear it in, wear it out", the collection professes to be about honest, unflashy pieces with "a bit of snap" that look at home on the terraces as they do between rows of terraced houses - as this video proves.
Inspiration: Farrell clothes are intended to promote masculinity in any situation, just like Jack did
Prices start at £35 for a t-shirt, and the clothes will be on sale from September at House of Fraser and very.co.uk
The debut Autumn/Winter 2011/12 collection has a British feel and the influence of Savile Row tailoring is strong.
The collection's signature piece is the thee quarter-length coat.
Other wintery outerwear includes a Harry Palmer-esque Mac, a wool duffle and a flak jacket.